May 11, 2022 0 By admin

In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

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Cinema of the InCrowd. Sure, I have worn more expensive brands, but they were all purchased second-hand at thrift stores. People at work probably thought I was reading a pro-branding book over lunch hours, but not so much To ask other readers questions about Brandedplease sign up. I hated it because it was boring and pedantic.

Discover what to read next. She lives in New York City. Along with repetitive information, there is a lot of unnecessary information. And maybe have you assessing how your are actually still quite like these kids in many ways. Written in a time where advertising agencies finally began to truly exploit the young adult market, Branded is a short introduction to the people, brands, and places that put teenage advertisement on the map.

Body Branding Cosmetic Surgery. It gave me quary new perspective to look at things.

Generally, I was expecting Quart to analyze the branding of teenagers in a more narrative style, but the book was revolved around her ability to pull quotes, data, and information of the real world qyart further her argument and her hatred for branding. It was really silly and there were several points where the author is alixsa a freaking hypocrite. Quart blasts the justifications used by marketers to defend such indefensible actions and alerts us to the moral vacuousness that lies at the heart of the corporate agenda.


I thought that Branded was interesting in that it was not solely about products being marketed to teenagers. In the last section, titled ‘unbranding’, Quart attempts to show kids who have grown wise to advertiser’s claims and are taking a stand against it. A middle-aged reader would most enjoy this book or someone in the marketing industry. This book took me eons to read.

Branded: The Buying and Selling of Teenagers

The Joys of Much Too Much. I had mixed feelings about how gullible Quart portrayed the young people in the book – although I also had my eyes opened a bit about things I have participated in that probably benefited big-time marketers out there. Should I Go to Grad School? Quart argues that our children bear unmistakable psychological, physical and financial scars from this assault. I felt like Naomi Klein ‘s book No Logo does a far better job on taking down brands and indeed, Brnded references Klein but Quart’s book does a good job of focusing in on the younger demographic.

Want to Read Currently Reading Read. My genuine reaction for Quarts book was shocking.

Account Options Sign in. Sold and delivered by Audible, an Amazon company. Nov 01, Cara M rated it it was braded. To be blunt, this book has many things wrong with it. The Rise of Enlightened Sexism. Write a customer review. The end result is a hyper-competitive, anxious and debt-ridden generation of youths who collectively are getting locked into the cycle of labor and consumption at a significantly earlier age than their predecessors.

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Branded by Alissa Quart – Penguin Books Australia

One quote from the book was, “The girl who chooses cosmetic surgery chooses obsession with the body and mastery over it rather than an attempt at the transcendence that means forgetting the body. By doing so, such as incorporating a photo of a model utilized for branding purposes, a reader could have paralleled this photo to images that they see everyday whilst browsing online stores, and connected it to the branding she continuously implies is within them.

Generation Y has grown up in an age of the brand, bombarded by name products. Vy 27, Mandy Schwartz rated it liked it.

Branded: The Buying and Selling of Teenagers by Alissa Quart

Nude webcam chats, unnecessary plastic surgery and inappropriate posts online are just a few examples. Is this condemnation for extra effort? Customers who bought this item also bought. Lists with This Book.

Paperbackpages. At one point she actually moans, “As so many girls do now, I might also trade my clumsy, inverted bookishness, body obscured quartt a plaid shirt that smells like patchouli and dust, and hair hanging blackly over my eyes for what would appear on the surface to be radiant, adult aoissa. I can kind of relate to some things, such as, brands and how important they are to everyone and how they really make or break you.

Most people, my age, that I know do not shop immensely from stores such as Gucci or Prada.