January 27, 2021 0 By admin

In Branded Beauty, Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way. Branded Beauty delves into the history and evolution of the beauty In this book, Mark Tungate explores how the beauty industry- soaps, hair. In Branded Beauty, Mark Tungate delves into the history and evolution of the Branded Beauty looks at the history of the beauty industry and considers its.

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Tungate covers a vast array of topics including: See all 12 reviews. Jun 07, Mahak Gupta rated it really liked it. Want to Read Currently Reading Read. I love histories, almost historoes of anything.

Review: Branded Beauty by Mark Tungate

Start reading Branded Beauty: The Ugly Side of the Beauty Industry. Alongside his writing, he lectures at Parsons Paris Brandd of Art and Design and at conferences around the world. I would recommend this book. No trivia or quizzes yet. ComiXology Thousands of Digital Comics. Lists with This Book. Feb 26, Joannewoodbridge rated it it was amazing.

Review of Branded Beauty () — Foreword Reviews

The author amusingly points out that he himself and his wife buy cosmetics, knowing how they are sold to people, for the soothing, hopeful ritual of using them.

Or maybe rich isn’t the right word, but it’s very thorough without giving me data overload.

Each chapter focused too much madk the history of a certain brand but never tungatr funneled back to a main thesis. Amazon Inspire Digital Educational Resources. See and discover other items: Sounds like a very interesting read!


Tungate notes that what unites these figures, many of whom were fierce rivals, was their ability to craft a story behind their products that would enchant their customers and draw them into a world of beauty and glamor.

Reading this book was like walking through a museum you weren’t intending to visit. Ultimately, the book felt a little disappointing. Inside Cognac With Hennessy: Very interesting, but not interesting enough to finish reading.

For many women, and quite a few men, a beauty product of some kind ranks as an absolute must-have before leaving the house. Amazon Rapids Fun stories for kids on the go. Sep 08, Alejandro rated it it was amazing.

Jen January 19, at The hallmarks of youth and beauty such as pale skin,blond hair and rosebud cheeks seem to have changed little bbranded past centuries.

Learn more about Amazon Prime. Coming closer to the end was just like reading facts from Wikipedia and did not much answered the “How marketing changed the way we look” promise of the tittle. Customers who viewed this item also viewed. He analyzes the marketing strategies used by those creating and selling beauty products. In this book, Mark Tungate explores how the beauty industry- soaps, hair products, perfume, makeup and skin concoctions- has pushed its way into a multibillion dollar business.

Subscribe Enter your email address: Don’t have a Kindle? It is excruciatingly well researched, mar, chapter notes and an bibliography but no index. Advertising convinced women- and to a lesser extent, men- that perfect skin was necessary for happiness, that a well made up face would ensure success, and that smelling seductive would bring you love. While this was an interesting history of marketing cosmetics, it wasn’t what I was looking for.


I do know that when it comes to eyeshadows, I cannot buy drugstore brands because they crease and just look cheap on me.

Marina Freja rated it it was amazing Nov 14, Reviewed by Shannon Hopkins. Artifice was always in play but fashion determined how noticeable it could be. Preview — Branded Beauty by Mark Tungate.

“Branded Beauty: How Marketing Changed The Way We Look” by Mark Tungate Reviewed

Only a small fraction of the price of cosmetics is actually spent on materials; packaging, advertising and promotion account for the rest. I’m quite convinced that home-grown beauty and cosmetics brands in India are even more useless than these global ones. In reality, expensive skin creams can do little beyond what the cheap ones do.

I must admit, as a Baby Boomer, I skipped the chapter on tattoos. Just a moment while we sign you in to your Goodreads account.

And then, every so often, run into a nugget that makes you think. Tungate organizes a wealth of information in short, manageable chapters, written for the casual reader interested in beauty, marketing, or both. I can recommend this to anyone, I loved it.